Re-branding a company to celebrate its 15 years
The client wanted to celebrate its 15 years operating in Brussels, and also to unveil its new corporate brand, but they wanted it to be fun and to get people to talk to each other and to the staff members present.
We created best of Belgium buffets, showcasing the best beers, seafood, cheeses, chocolates, specialty dishes like moules and frites and croquettes de crevettes. We turned the new corporate name into a scrabble-inspired game. Guests received “tiles” of some of the letters of the new name with their invitations, but they had to talk to other guests to trade letters to complete the name (the letter points of the full name added up to 15!) so they could compete in a prize draw. If they were stuck, each staff member had extra tiles of one of the letters making up the name. The evening was a great success and many new acquaintances were forged.
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